Consumption indicates a kind of consumption
that does not remain passive but that, in the very act of consuming
a cultural object, produces an interpretation that changes the nature
of the object's content. For example, a particuIarIy playful consumption
of so-called trash cinema (previously scorned as being below the level
of genre films) can transform these films into another kind of entertainment.
In Italy, this "neo-baroque" way of consuming popular culture
has been linked to a particular cultural politics, sometimes referred
to as "ephemeral." Since 1975 many events organized in Italy
have been bascd on a consumption that is interpretive, or even aesthetic,
rather than passive.
from O Calabrese's, Neo-Baroque.